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Business strategy

Tactics vs Strategy and Career Mastery

By March 4, 2019No Comments
J. Kelly Hoey - Build Your Dream Network

My latest Business Builders Show interview features Carlos Pacheco, CMO of digital insights and strategy firm, Truly. Carlos turned basic knowledge of Excel into a marketing career. Yes, you read that right. His obsession with numbers (he thought about becoming an accountant) translated into an obsession with metrics and “how about” “what if” curiosity (self-motivated, life-long learning).

For those playing the long-game with their careers – and businesses – this is the conversation for you.

As Carlos notes “forget quick and forgettable campaigns, we’re talking digital strategies for connecting with your best customer” – and his approach to digital marketing reverberates in how he pursues opportunities, personally and professionally.

Listen up, as Carlos shares how he discovered YouTube by accident and turned a basic knowledge of SEO into 3.5 million subscribers plus how knowing the right people propelled his career:

  • @ 1:57 Learn what Truly is (and their market differentiator in a world flooded with “digital” “agencies”).
  • @ 2:39 Get educated on the difference between digital tactics and digital strategy (yes, most of you are using platforms tactically NOT strategically).
  • @ 3:40 Marty asks Carlos about how to find the “best customer”.
  • @ 6:27 We discuss Carlos’s surprising career and the lateral moves that got him where he is today.
  • @ 8:45 “By knowing the right people” – Carlos talks about putting himself in front of opportunity and landed in the marketing world of YouTube.
  • @ 9:21 Carlos shares how he made Just For Laughs a powerhouse on YouTube.
  • @ 13:30 We get Carlos’s thoughts on platforms (i.e. Facebook, LinkedIn, Twitter) and the difficulties with gaining traction PLUS why YouTube’s search algorithm is SO powerful.
  • @ 17:06 Carlos chats Nuzzle (“a gem of an app”) and his New Media Update Newsletter (Marty’s a fan).
  • @ 20:05 We dive into the value and danger of real time metrics.
  • @ 20:46 Carlos piques our interest (future interview!) on a wealth management client and differences in viewership (both producing client leads with wildly varying video popularity).

IF you take nothing else away from this interview, remember this: short-term metrics can MESS-UP a long-term focus.

J. Kelly Hoey

J. Kelly Hoey is a problem solver who believes that most professional challenges—whether funding, landing a board position or getting a new job—are solved by tapping into networks.Kelly is a popular speaker on networking, community building and investing issues, especially as they relate to women, and has worked with the IEEE, PGA, Bank of America, Apple and countless others. Follow Kelly on Twitter @jkhoey and on Instagram @jkellyhoey and join the #BYDN community at