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Making Better Human Experiences At Scale

By February 27, 2019 No Comments


Tech needs an injection humanity – and well, we mere human are addicted to our tech. A perfect match, no? 

It takes two to make a thing go right
It takes two to make it outta sight

 – Rob Base and DJ E-Z Rock

My Business Builders Show guest Kate O’Neill believes so. She should know. Kate is a tech humanist (and author of new book by the same title). To quote Kate – “humans thrive on meaning and a sense of fulfillment; machines thrive on succinct instructions.” Tech and humans are a perfect match, right? 

In my conversation with Kate we explore the intersection of business, tech and human objectives, the necessity for every company to have a clear, instructive operational purpose plus how Kate used her BA in German (and masters in linguistics) to achieve a few rather TECH focused firsts in her career: 

  1. Built the first departmental website at the University of Illinois at Chicago
  2. Built the first intranet at Toshiba in San Jose, California
  3. Hold the first content management role at Netflix

Meaningful questions are far more important than sensible answers
– Kate O’Neill 

Tune in to the entire 30 minute conversation – or at the very least fast forward to these highlights: 

  • @ 2:30 Kate explains her unexpected career path. 
  • @ 9:03 Kate dives into the importance of business purpose (yo! humans thrive on meaning…).
  • @ 9:53 Kate shares why Disney’s 3 words (Create Magical Experiences) is a clear, instructive operational purpose YOUR business should aspire to. 
  • @ 14:03 We discuss how purpose evolves with time and context – plus how it informs every operational decision from brand to IT. 
  • @16:37 We broach the topic of AI. SPOILER ALERT! Data is not objective! 
  • @21:28 Kate discuss why there should be a three-party conversation about data. 
  • @24:27 We dive into the the trade-off on the use of data and how the expectation + security equation is being challenged. 

And BTW, March 1 is #DayofUnplugging – so drop the smartphone and dive fully, completely into human experiences on Friday. #TGIF