“The best prospect is the client who has already dealt with you. The second best is the one referred to by a client who has dealt with you previously. The third best is the one referred to you by another trusted professional or friend.” — Marilyn Jennings.
How do you activate a word of mouth network?
My top 5 tips:
- Do great work.
- Relentlessly focus on the client.
- Be proactive. Anticipate needs.
- Build a great team that also believes in delivering great work.
- Leverage networks (social, digital, IRL) to spread your word-of-mouth further.
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