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The Best Marketing (aka Networking) Is Word Of Mouth

By August 1, 2018January 17th, 2019No Comments
J. Kelly Hoey - Build Your Dream Network

“The best prospect is the client who has already dealt with you. The second best is the one referred to by a client who has dealt with you previously. The third best is the one referred to you by another trusted professional or friend.” — Marilyn Jennings.

How do you activate a word of mouth network?

My top 5 tips:

  1. Do great work.
  2. Relentlessly focus on the client.
  3. Be proactive. Anticipate needs.
  4. Build a great team that also believes in delivering great work.
  5. Leverage networks (social, digital, IRL) to spread your word-of-mouth further.

 

If you need more than 5 network building tips, you can find a whole lot more in #BYDN.

 

This post originally appeared in BUILD YOUR DREAM (my weekly newsletter). Don’t miss my next musing by signing up to get BUILD YOUR DREAM in your inbox.

J. Kelly Hoey

J. Kelly Hoey

J. Kelly Hoey is a problem solver who believes that most professional challenges—whether funding, landing a board position or getting a new job—are solved by tapping into networks.Kelly is a popular speaker on networking, community building and investing issues, especially as they relate to women, and has worked with the IEEE, PGA, Bank of America, Apple and countless others. Follow Kelly on Twitter @jkhoey and on Instagram @jkellyhoey and join the #BYDN community at www.buildyourdreamnetwork.com