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The Best Marketing (aka Networking) Is Word Of Mouth

By August 1, 2018January 17th, 2019No Comments
J. Kelly Hoey - Build Your Dream Network

“The best prospect is the client who has already dealt with you. The second best is the one referred to by a client who has dealt with you previously. The third best is the one referred to you by another trusted professional or friend.” — Marilyn Jennings.

How do you activate a word of mouth network?

My top 5 tips:

  1. Do great work.
  2. Relentlessly focus on the client.
  3. Be proactive. Anticipate needs.
  4. Build a great team that also believes in delivering great work.
  5. Leverage networks (social, digital, IRL) to spread your word-of-mouth further.

 

If you need more than 5 network building tips, you can find a whole lot more in #BYDN.

 

This post originally appeared in BUILD YOUR DREAM (my weekly newsletter). Don’t miss my next musing by signing up to get BUILD YOUR DREAM in your inbox.

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J. Kelly Hoey

Networking Expert + Career Transformation Coach + Author + Speaker, Kelly Hoey looks at "networking" through a new, modern, fresh lens, offering you (who are pursuing and perhaps struggling with your big ambitions), advice on how to connect for success in a hyper-connected world that is woefully short in its attention span. Her network-building advice is relatable, instilling confidence with actionable insights and practical information. www.jkelyhoey.co