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The Best Marketing (aka Networking) Is Word Of Mouth

By August 1, 2018 January 17th, 2019 No Comments
J. Kelly Hoey - Build Your Dream Network

“The best prospect is the client who has already dealt with you. The second best is the one referred to by a client who has dealt with you previously. The third best is the one referred to you by another trusted professional or friend.” — Marilyn Jennings.

How do you activate a word of mouth network?

My top 5 tips:

  1. Do great work.
  2. Relentlessly focus on the client.
  3. Be proactive. Anticipate needs.
  4. Build a great team that also believes in delivering great work.
  5. Leverage networks (social, digital, IRL) to spread your word-of-mouth further.

 

If you need more than 5 network building tips, you can find a whole lot more in #BYDN.

 

This post originally appeared in BUILD YOUR DREAM (my weekly newsletter). Don’t miss my next musing by signing up to get BUILD YOUR DREAM in your inbox.

J. Kelly Hoey

J. Kelly Hoey

Kelly Hoey is the author of Build Your Dream Network (January 2017 / Tarcher Perigee). She has been lauded from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“1 of the 25 Smartest Women On Twitter”) to Business Insider (“1 of the 100 Most Influential Tech Women On Twitter”) and Inc. (1 of “10 Most Well-Connected People in New York City's Startup Scene”). Empowering A Billion Women By 2020 included her on their list of the “100 Most Influential Global Leaders Empowering Women Worldwide”. Not bad for a former corporate lawyer. She’s a limited partner in two emerging tech funds (Laconia Capital Group and Lattice Ventures) and can frequently be found on Twitter @jkhoey.