The Best Marketing (aka Networking) Is Word Of Mouth

“The best prospect is the client who has already dealt with you. The second best is the one referred to by a client who has dealt with you previously. The third best is the one referred to you by another trusted professional or friend.” — Marilyn Jennings.

How do you activate a word of mouth network?

My top 5 tips:

  1. Do great work.
  2. Relentlessly focus on the client.
  3. Be proactive. Anticipate needs.
  4. Build a great team that also believes in delivering great work.
  5. Leverage networks (social, digital, IRL) to spread your word-of-mouth further.

 

If you need more than 5 network building tips, you can find a whole lot more in #BYDN.

 

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