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The Best Marketing (aka Networking) Is Word Of Mouth

By August 1, 2018January 17th, 2019No Comments
J. Kelly Hoey - Build Your Dream Network

“The best prospect is the client who has already dealt with you. The second best is the one referred to by a client who has dealt with you previously. The third best is the one referred to you by another trusted professional or friend.” — Marilyn Jennings.

How do you activate a word of mouth network?

My top 5 tips:

  1. Do great work.
  2. Relentlessly focus on the client.
  3. Be proactive. Anticipate needs.
  4. Build a great team that also believes in delivering great work.
  5. Leverage networks (social, digital, IRL) to spread your word-of-mouth further.

 

If you need more than 5 network building tips, you can find a whole lot more in #BYDN.

 

This post originally appeared in BUILD YOUR DREAM (my weekly newsletter). Don’t miss my next musing by signing up to get BUILD YOUR DREAM in your inbox.

J. Kelly Hoey

Networking Expert + Career Transformation Coach + Author + Speaker, Kelly Hoey looks at "networking" through a new, modern, fresh lens, offering you (who are pursuing and perhaps struggling with your big ambitions), advice on how to connect for success in a hyper-connected world that is woefully short in its attention span. Her network-building advice is relatable, instilling confidence with actionable insights and practical information. www.jkelyhoey.co