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See What Sticks….

By April 13, 2017January 27th, 2019No Comments
J. Kelly Hoey - Build Your Dream Network

At Happier Hours late last October I re-connected with author Gretchen Rubin. I’m a great admirer of Gretchen’s — not simply because of her honest, DIY advice and warm writing style — but also because IMHO she’s brilliant at marketing her books. So I leaned in when she enthusiastically offered up some marketing advice to me (#BYDN was on the release horizon at the time). Here’s what Gretchen told me:

Marketing a book? It’s like spaghetti. Throw ideas against the wall and see what sticks.


I’d imagined Gretchen had marketing a book all figured out — and discovered she does. It’s just not a neat pretty package of following the exact, same steps each time…it’s a far more entrepreneurial endeavor. It requires focus, creativity, stamina and optimism.

Boundless optimism (I would add).

Here’s how I’m applying Gretchen’s advice: no set number of tweets or posts or updates or weekly appearances / podcasts / interviews, just keep trying. Be open, be creative, always observe. Get real and be prepared to step back then pursue a different angle — even if it means switching up your team. Don’t assume what worked for someone else (or for yourself last week) will work today or tomorrow.

And always stay focused on the long game.

J. Kelly Hoey

J. Kelly Hoey is a problem solver who believes that most professional challenges—whether funding, landing a board position or getting a new job—are solved by tapping into networks.Kelly is a popular speaker on networking, community building and investing issues, especially as they relate to women, and has worked with the IEEE, PGA, Bank of America, Apple and countless others. Follow Kelly on Twitter @jkhoey and on Instagram @jkellyhoey and join the #BYDN community at