Networking to WOW

By January 19, 2017January 29th, 2019No Comments
J. Kelly Hoey - Build Your Dream Network

Question: How do you make a WOW impression?

Unless you’re Miley Cyrus, what’s your need for WOW?

When you’re networking, focus on the clientele / customer base you’re building a relationship with. What instills them with confidence and trust — as well as comfort that you’re someone they want to get to know (and give their business to)?

Understanding your target audience, listening to their needs and knowing what is valuable to them is a WOW.

The WOW for me in networking comes in the form of the follow-up! When someone sends a note with an article or piece of information which they believe would be valuable to me based on something they heard in our conversation — that is WOW. When a startup founder keeps me regularly informed on their progress, that is a WOW. A considerate follow-up note or personalized gift is a WOW — recently someone took time to notice that I love shoes and selected a speaker gift on the basis of my personal taste.

Good old-fashioned manners and thoughtfulness is a WOW.

J. Kelly Hoey

J. Kelly Hoey

Kelly Hoey is the author of Build Your Dream Network (January 2017 / Tarcher Perigee). She has been lauded from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“1 of the 25 Smartest Women On Twitter”) to Business Insider (“1 of the 100 Most Influential Tech Women On Twitter”) and Inc. (1 of “10 Most Well-Connected People in New York City's Startup Scene”). Empowering A Billion Women By 2020 included her on their list of the “100 Most Influential Global Leaders Empowering Women Worldwide”. Not bad for a former corporate lawyer. She’s a limited partner in two emerging tech funds (Laconia Capital Group and Lattice Ventures) and can frequently be found on Twitter @jkhoey.