The Power Of Temporary Community

By May 11, 2017January 27th, 2019No Comments
J. Kelly Hoey - Build Your Dream Network

My big question in #BYDN for Rachel Hofstetter, Chief Marketing Officer at Chatbooks was:

Events such as weddings are temporary communities that come together around a milestone. What are your suggestions for enhancing the connections in these situations (and which in turn may be applied to other situations)?

 I mean really! All the planning, all the celebration, all the dancing, toasts and love — and then what? If you think about the next time that community gathers to talk about you…you’re likely running for office or dead and well, let’s not get too morbid.

Let’s focus instead on ways to fully harness this powerful, temporary community for more than a conga line.

To help facilitate those connections, hosts can do three easy things, according to Rachel:

  • Appoint ambassadors. Ask a well-connected guest to be the “ambassador” for those outside the close family or friend circle at the event and to introduce around.
  •  Make the simple connection. If people are traveling from the same city to your event (either via car, public transport, or plane), take a few minutes to connect them via e-mail.
  • Help people know who’s who. Simply being able to remember a new name creates stronger connections…To give them help with names and faces, create a guest directory, or personalize name tags and buttons with each person’s connection to the host, event, or couple, and email around a Google Doc with a list of guests and links to an online profile.
J. Kelly Hoey

J. Kelly Hoey

Kelly Hoey is the author of Build Your Dream Network (January 2017 / Tarcher Perigee). She has been lauded from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“1 of the 25 Smartest Women On Twitter”) to Business Insider (“1 of the 100 Most Influential Tech Women On Twitter”) and Inc. (1 of “10 Most Well-Connected People in New York City's Startup Scene”). Empowering A Billion Women By 2020 included her on their list of the “100 Most Influential Global Leaders Empowering Women Worldwide”. Not bad for a former corporate lawyer. She’s a limited partner in two emerging tech funds (Laconia Capital Group and Lattice Ventures) and can frequently be found on Twitter @jkhoey.