Learn (And Love) Those Small Networking Acts

By March 5, 2017January 27th, 2019No Comments
J. Kelly Hoey - Build Your Dream Network

How’s the networking love going? Don’t panic (or groan) at the idea of more networking. You pictured business cards and cocktail parties (again) when I said “networking”, right? Admit it!

But not so fast. That’s not what I think about when I think networking.

And this week, I want you to start really re-imagining what networking is. As I explain in #BYDN:

Not only do I hate walking into rooms filled with strangers, but I am deeply suspicious of anyone who says they really enjoy it. If you really, I mean really, enjoy stepping into a room where you do not know a soul, then you’re likely a fine-tuned, heat-seeking sales machine and I’d rather navigate the scent-spritzing gaunt- let of the perfume department at Saks than be cornered by you at a networking event.

So what is networking then? It’s every human interaction. And all those small, mundane, daily actions are opportunities to make a stronger connection. From #BYDN:

Do you have two minutes during your weekday morning to post an update on LinkedIn? That update could be a cross-selling opportunity for your business. Using the stairs or public transport might take you slightly out of your way, but what if you see that detour, not as a decision about transportation, but as an opportunity for a valuable interaction?

J. Kelly Hoey

J. Kelly Hoey

Kelly Hoey is the author of Build Your Dream Network (January 2017 / Tarcher Perigee). She has been lauded from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“1 of the 25 Smartest Women On Twitter”) to Business Insider (“1 of the 100 Most Influential Tech Women On Twitter”) and Inc. (1 of “10 Most Well-Connected People in New York City's Startup Scene”). Empowering A Billion Women By 2020 included her on their list of the “100 Most Influential Global Leaders Empowering Women Worldwide”. Not bad for a former corporate lawyer. She’s a limited partner in two emerging tech funds (Laconia Capital Group and Lattice Ventures) and can frequently be found on Twitter @jkhoey.