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Networking Q&A: Linkedin

By May 31, 2015June 6th, 2020No Comments
J. Kelly Hoey - Build Your Dream Network

I’m asked frequently for how to’s / tips for using Linkedin. What are your top 3 ways to use Linkedin for networking? What is the best way to maximize networking on Linkedin?

My Answer to these questions (and no this is not a paid endorsement): I love Linkedin for business networking. My top 3 Linkedin tips for networking (which I mentioned during a luncheon keynote to a Chamber of Commerce) are:

Get a professional headshot.

Aim to post an update 2-3 times a week with an article or an event of professional interest. I typically find posting during the weekday in the morning produces the most engagement with my network.

Using the summary section of your profile in a dynamic way (that is, create content which requires updating every 2 or so weeks). When you update your profile a notification is sent to all your contact and the revised portion of your profile is highlighted. Why not draw your connections back to your profile on a regular basis by pointing them to the information you really want them to see?

A few other LinkedIn networking tips:

Always personalize invitations to connect when you’re reaching out to someone you’ve just met. A customized message (“Nice to meet you at the December 5 Women in Business luncheon”) is more likely to result in a connection than the auto-connect “I’d like to add you to my professional network” message which LinkedIn provides.

Use the Slideshare feature to post content regarding your services, business or expertise.

Create a company page for your business.

Reach out when one of your contacts updates their profile, has a professional anniversary or updates their profile with a promotion or other career milestone.

J. Kelly Hoey

J. Kelly Hoey

Kelly Hoey is the author of Build Your Dream Network (January 2017 / Tarcher Perigee). She has been lauded from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“1 of the 25 Smartest Women On Twitter”) to Business Insider (“1 of the 100 Most Influential Tech Women On Twitter”) and Inc. (1 of “10 Most Well-Connected People in New York City's Startup Scene”). Empowering A Billion Women By 2020 included her on their list of the “100 Most Influential Global Leaders Empowering Women Worldwide”. Not bad for a former corporate lawyer. She’s a limited partner in two emerging tech funds (Laconia Capital Group and Lattice Ventures) and can frequently be found on Twitter @jkhoey.