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Leveraging Twitter to Enhance Your Connections

By October 23, 2019August 13th, 2020No Comments
J. Kelly Hoey - Build Your Dream Network

The first guest interview on the Build Your Dream Network podcast features one of the networking experts from the book.

Independent filmmaker Elena Rossini has leveraged the social media platform Twitter for business networking. Now she’s moving on to Giphy and Instagram stickers to enhance IRL connections. Her imaginative and perhaps counterintuitive strategies will excite you to rethink your online networking.

Key takeaways:

  • Do not underestimate the professional connections you can make on Twitter.
  • Strategically choose the kind of content you share on social networking sites.
  • Allow your online behaviors to mirror your human behaviors.

What to listen for:

  • 00:38    Meet Elena Rossini and learn how she built her business and network through Twitter
  • 04:11    Lessons Elena Rossini learned from taking an extended absence from Twitter
  • 06:55    How Elena diversified the images of filmmakers through Twitter
  • 12:14    These images are more than gifs
  • 14:05    Elena’s secrets to networking and building a professional relationship with individuals she had never met


  • “I was creating value. I was sharing content that was really intriguing and fascinating.” [15:39]
  • “We can use these platforms in such a human way.” [18:03]
Build Your Dream Network #BYDN

#BYDN networking ask! If you enjoyed this podcast episode (or frankly any of the episodes of the Build Your Dream Network podcast that you’ve listened to), could you:

  1. Subscribe to the podcast on iTunes/Apple Podcasts or Spotify or wherever you listen to your favorite podcasts.
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J. Kelly Hoey

J. Kelly Hoey

Kelly Hoey is the author of Build Your Dream Network (January 2017 / Tarcher Perigee). She has been lauded from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“1 of the 25 Smartest Women On Twitter”) to Business Insider (“1 of the 100 Most Influential Tech Women On Twitter”) and Inc. (1 of “10 Most Well-Connected People in New York City's Startup Scene”). Empowering A Billion Women By 2020 included her on their list of the “100 Most Influential Global Leaders Empowering Women Worldwide”. Not bad for a former corporate lawyer. She’s a limited partner in two emerging tech funds (Laconia Capital Group and Lattice Ventures) and can frequently be found on Twitter @jkhoey.