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Leveraging Twitter to Enhance Your Connections

By October 23, 2019August 13th, 2020No Comments
J. Kelly Hoey - Build Your Dream Network

The first guest interview on the Build Your Dream Network podcast features one of the networking experts from the book.

Independent filmmaker Elena Rossini has leveraged the social media platform Twitter for business networking. Now she’s moving on to Giphy and Instagram stickers to enhance IRL connections. Her imaginative and perhaps counterintuitive strategies will excite you to rethink your online networking.

Key takeaways:

  • Do not underestimate the professional connections you can make on Twitter.
  • Strategically choose the kind of content you share on social networking sites.
  • Allow your online behaviors to mirror your human behaviors.

What to listen for:

  • 00:38    Meet Elena Rossini and learn how she built her business and network through Twitter
  • 04:11    Lessons Elena Rossini learned from taking an extended absence from Twitter
  • 06:55    How Elena diversified the images of filmmakers through Twitter
  • 12:14    These images are more than gifs
  • 14:05    Elena’s secrets to networking and building a professional relationship with individuals she had never met


  • “I was creating value. I was sharing content that was really intriguing and fascinating.” [15:39]
  • “We can use these platforms in such a human way.” [18:03]
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J. Kelly Hoey

J. Kelly Hoey is a problem solver who believes that most professional challenges—whether funding, landing a board position or getting a new job—are solved by tapping into networks.Kelly is a popular speaker on networking, community building and investing issues, especially as they relate to women, and has worked with the IEEE, PGA, Bank of America, Apple and countless others. Follow Kelly on Twitter @jkhoey and on Instagram @jkellyhoey and join the #BYDN community at