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Leveraging Twitter to Enhance Your Connections

By October 23, 2019August 13th, 2020No Comments
J. Kelly Hoey - Build Your Dream Network

The first guest interview on the Build Your Dream Network podcast features one of the networking experts from the book.

Independent filmmaker Elena Rossini has leveraged the social media platform Twitter for business networking. Now she’s moving on to Giphy and Instagram stickers to enhance IRL connections. Her imaginative and perhaps counterintuitive strategies will excite you to rethink your online networking.

Key takeaways:

  • Do not underestimate the professional connections you can make on Twitter.
  • Strategically choose the kind of content you share on social networking sites.
  • Allow your online behaviors to mirror your human behaviors.

What to listen for:

  • 00:38    Meet Elena Rossini and learn how she built her business and network through Twitter
  • 04:11    Lessons Elena Rossini learned from taking an extended absence from Twitter
  • 06:55    How Elena diversified the images of filmmakers through Twitter
  • 12:14    These images are more than gifs
  • 14:05    Elena’s secrets to networking and building a professional relationship with individuals she had never met


  • “I was creating value. I was sharing content that was really intriguing and fascinating.” [15:39]
  • “We can use these platforms in such a human way.” [18:03]
Build Your Dream Network #BYDN

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  1. Subscribe to the podcast on iTunes/Apple Podcasts or Spotify or wherever you listen to your favorite podcasts.
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Subscribing, rating and writing reviews has a big impact, in terms of podcast discoverability by new listeners as well as promotion by podcast platforms. So thank you (in advance) for taking the time to listen to the #BYDN podcast and for rating/reviewing it.

J. Kelly Hoey

Networking Expert + Career Transformation Coach + Author + Speaker, Kelly Hoey looks at "networking" through a new, modern, fresh lens, offering you (who are pursuing and perhaps struggling with your big ambitions), advice on how to connect for success in a hyper-connected world that is woefully short in its attention span. Her network-building advice is relatable, instilling confidence with actionable insights and practical information.