On automated “Hey Kelly, just checking in one last time ????” emoji-infused follow-up sales email.
Ok. What was the sender thinking? That a little dash of a familiar tone sprinkled with an emoji would trick my brain into thinking “OH MY GOD, I HAVE NOT RESPONDED TO SOMEONE IN MY NETWORK WHO I CAN’T RECALL BUT CLEARLY, THEY HAVE MY BEST INTERESTS AT HEART” (insert evil sarcastic laugh here).
Adding a ???? or ???? or some other ???? does not personalize a cold outreach. Frankly, adding an emoji to an absolutely random sales email is the digital equivalent of lipstick on a pig.
Either ditch the mass email outlay formula that is empty on content and overloaded with faux friendliness OR get to the point, all the details of what you do, why it benefits someone like me and what it costs (with no necessity of picking a time for a call ‘cause, no, just hell no, I will not be getting on a call to hear an extended sales pitch from you or anyone, my new faux friend).