Newspaper Confessions: A History off Advice Columns In A Pre-Internet Age by Julie Golia (New York, Oxford University Press 2021)
Why you should read it: Who you seek advice from matters. Who and what are they behold en and empathetic to? Is their world-view and experience really what they say it is (and aligned with what you need)? Fascinating read – from the widespread desire to seek advice beyond traditional confines of family and close friends (no, this need didn’t start with social networks) to the common human experience of navigating relentless societal change (yup, lots of complaints from early advice columns echoes the noise on social media today) to marketing to women, owing the IP of your brand to diminishing the impact of businesses focused on and created by women. Take my advice, if you nerd out a little on history and the human condition, there are endless reasons to read this book.