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Networking With The Media

By March 15, 2017January 27th, 2019No Comments
J. Kelly Hoey - Build Your Dream Network

Question: What is the best course of action to engage the media?

My Answer: Engaging or pitching the media is both an art and a science — and a huge challenge. Journalists, just like you and me, are operating in an environment of deadlines, omni communication / content platforms and extreme information overload. Think about your own inbox for a moment, then imagine that of a journalist working with fewer resources and on a tighter deadline….

Engaging the media within this extreme environment requires preparation, focus and persistence.

The fact that you exist, launched your startup or won an award is not a story.

A few questions to ask before reaching out engage the media:

  1. What is your goal? If it is entirely self-serving, then good luck! If however your approach is on helping the journalist then you’ll have a better shot at getting their attention. Supply background information. Share unique insights. Make connections to knowledgeable people.
  2. Are you thinking like a journalist? Does your ask pass the “tell me something I don’t already know” or “tell me something I do know in a new way” test? Unless you have a fresh take, a reporter is not interested in simply telling another story on the same topic they wrote about last week.
  3. Did stop to think that you’re pitching a person? You may have a honed in a publication you want to get a story in but remember you’re reaching out to a living, breathing human being!
J. Kelly Hoey

Networking Expert + Career Transformation Coach + Author + Speaker, Kelly Hoey looks at "networking" through a new, modern, fresh lens, offering you (who are pursuing and perhaps struggling with your big ambitions), advice on how to connect for success in a hyper-connected world that is woefully short in its attention span. Her network-building advice is relatable, instilling confidence with actionable insights and practical information. www.jkelyhoey.co