J. Kelly Hoey

Friends, fans, followers – what’s an influencer doing when they have a job and a life offline too? Lionel Menchaca spills his daily social habits. Name: Lionel Menchaca Title:  I was Dell's Chief Blogger for 7 years. Now Director of Corporate & Strategy for W2O Group. I discuss digital trends + other geeky stuff. Me: Which social media/networking site is your first site of the day – and why? Lionel: It’s a toss-up between Twitter and Facebook. Twitter to follow up with @ replies, but I’m spending more time in Facebook than in the past primarily thanks to Facebook Groups. Me: What types of content are you drawn to or what conversations do you engage in? Lionel: I’m passionate about a lot of things in the digital space, but main areas of interest are employee advocacy, Comms in the digital age, Marketing in the digital age; also interested Crowdsharing as a movement (employee vs. contractor discussions). Me: What makes social media valuable (or enjoyable) for you? Lionel: The personal connections that result from it. Me: Could you give up your social networking habit if you had to? Lionel:  I give it up in stints to unplug, but overall would be really hard quit cold turkey. Social is an inherent way I communicate for years now. Me: How frequently do you post on social media? Lionel: Multiple times a day Me: Do you use any tools / platforms to manage your social media accounts? If so, which ones? Lionel: Love Nuzzle.com; I use Feedly and Digg Reader, sometimes use Flipboard;  Have used Hootsuite off and on, but generally just share to networks via the web and dedicated mobile apps. Me: Who or What are your favorite sources of insight? Lionel: Lots of these. Mathew Ingram, Josh Bernoff, Jeremiah Owyang, Danah Boyd, Nate Silver, Charlene Li, Shel Holtz, John Gruber, Marques Brownlee; Sites: Techmeme.com, Nieman Journalism Lab, HBR, The Verge, TechCrunch, several others. Me: Who or What are your favorite sources of amusement? Lionel: The Onion, Daily Show (will miss Jon Stewart!) Me: What do you use to post to social media? Lionel: Laptop, Mobile, Desktop Me: When do you use laptop, mobile, or desktop to post to social media? Lionel:  Use desktop at home, laptop at work and on the road, mobile on the road, but sometimes use it in all places since it’s convenient. Me: Which other social networking sites are your go-to sites? Lionel: LinkedIn, and then Instagram to a lesser extent. Me: Where can we follow you online? Lionel: @LionelGeek on Twitter, @LionelM on LinkedIn, LionelGeek2 on Facebook

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Build Your Dream

Rethink how you approach networking! Use Kelly’s roadmap to create and live your dream career.

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Build Your Dream Network

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A book to help build your dream! Use the power of networking to create and live your dream career.

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