From a lemonade stand to a best-seller to starring on Bravo’s Quit Your Day Job, serial entrepreneur Lauren Maillian’s belief that she can do anything she puts her mind to – is a mindset you want to infuse into your own entrepreneurial pursuits. In this episode of the Business Builders Show, Lauren shares the story of how she became the youngest self-made winery owner in the U.S. – along with her incredible brand-building and marketing know-how. Yes, a pivotal point in her journey was the lemonade stand she had at age 8 (as she shares in her book, The Path Redefined: Getting to the Top on Your Own Terms). Lauren provides why stress-testing the weaknesses in your business before you talk to investors is a good idea as well as three marketing suggestions drawn from luxury brands that your business (regardless of size) should adopt (hint: stop building your brand on top of someone else’s platform). No, this accomplished, collaborative entrepreneur doesn’t feel like she’s done enough and here at the Business Builders Show we can’t wait to see what she accomplishes next.
Kelly Hoey is the author of Build Your Dream Network (January 2017 / Tarcher Perigee). She has been lauded from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“1 of the 25 Smartest Women On Twitter”) to Business Insider (“1 of the 100 Most Influential Tech Women On Twitter”) and Inc. (1 of “10 Most Well-Connected People in New York City's Startup Scene”). Empowering A Billion Women By 2020 included her on their list of the “100 Most Influential Global Leaders Empowering Women Worldwide”. Not bad for a former corporate lawyer. She’s a limited partner in two emerging tech funds (Laconia Capital Group and Lattice Ventures) and can frequently be found on Twitter @jkhoey.