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Business Builders ShowPodcasts

Retail Strategist, Melissa Gonzalez

By April 10, 2019April 13th, 2019No Comments
J. Kelly Hoey - Build Your Dream Network

Business Builders Show guest host, J. Kelly Hoey is joined by Melissa Gonzalez in this episode of the show. Before retail strategist Melissa Gonzalez founded her award-winning firm, The Lion’esque Group, she was working on Wall Street in institutional sales. A desire to do something more creative with her career plus a little good timing, resulted in Melissa stepping off the trading floor and into working with coveted (as well as emerging brands) including Marc Jacobs, Penguin Random House, Brandless, Food52 and more. Melissa is a self-published author. Her book The Pop-Up Paradigm: Building Human Connections In A Digital Age, is the go-to resource for any brand considering experiential retail (plus, as she shares in her interview, self-publishing was a really wise business development investment for her). Beyond brands and transforming unused physical spaces into imaginative retail experiences, Melissa is involved with a smart-city initiative in Loudoun, Virginia (plus a really cool project she has promised to come back to talk with us about).

J. Kelly Hoey

J. Kelly Hoey

J. Kelly Hoey is a problem solver who believes that most professional challenges—whether funding, landing a board position or getting a new job—are solved by tapping into networks.Kelly is a popular speaker on networking, community building and investing issues, especially as they relate to women, and has worked with the IEEE, PGA, Bank of America, Apple and countless others. Follow Kelly on Twitter @jkhoey and on Instagram @jkellyhoey and join the #BYDN community at