Networking Q&A: The WOW

Question: How do you make a WOW impression?

My Answer: Unless you’re Miley Cyrus, what’s your need for WOW? Focus on the clientele / customer base you’re building a relationship with. What instills them with confidence and trust – as well as comfort that you’re someone they want to get to know (and give their business to)? Understanding your target audience and what is valuable to them is a WOW. The WOW for me comes in the form of the follow-up: when someone sends a note with an article or piece of information which they believe would be valuable to me based on something they heard in our conversation. The chocolate shoe from the Women In Business Committee was a WOW – someone took time to notice that I love shoes and selected a speaker gift on the basis of my personal taste. Thoughtfulness is a WOW.