J. Kelly Hoey

Name: Leena Gurevich Title: Director of Sales Company: True Gault Website: www.truegault.com Twitter: @truegault Your career has been in women's luxury and professional apparel, what attracted you to True Gault? FullSizeRender (2)Leena: I was intrigued by the concept and technology of tailored high heels. I am used to wearing expensive designer shoes such as Christian Louboutin and Jimmy Choo but was never very comfortable in those shoes and suffered through in the name of fashion. When I received my first pair of True Gault shoes, I was amazed at the attention to detail, design, quality and most importantly, after 8 hours on my feet, I was not in any pain. TG is a perfect combination of fashion, comfort and affordability. When designing a pair of shoes with a True Gault client, where do you take inspiration from? Leena: My inspiration comes from the enthusiasm of the client and the current industry trends but at the end of the day, it is about fulfilling the clients need for fashion and comfort. Which shoe from the collection do you recommend investing in (or splurge on)? FullSizeRenderLeena: I believe that every women needs 3 pair of solid go to shoes......the first pair should always be a classic pump (my favorite is the Sandy in black napa). This is a classic and can be worn with almost every outfit. The second pair should be a basic flat (my favorite is the Sandy in the natural snake color) and the third should be a dinner/party shoe (my favorite is the Calista in dark wine suede). Much like a wardrobe, these shoes can be mixed and matched to fit anyone's lifestyle. What differentiates True Gault from the rest? Leena: We are the only brand that tailor makes high heels. And not just the color or style, every inch of a True Gault shoe is customized to fit you. Where can I discover the True Gault collection offline? FullSizeRender (1)Leena: On June 22nd and 23rd we'll be doing a pop-up store at Dejavu, a gorgeous boutique on East 60th Street in Manhattan. You'll be able to see all our shoes, hold them in your hand, feel the quality of the stitching and and the creamy softness of the leather. And while you're doing that, we'll scan your feet, enter you into our database, then all you'll have to do is log in and custom design the shoe of your dreams.         0

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