Forget quick, forgettable (and expensive) Facebook campaigns! In this episode of the Business Builders Show we’re talking digital strategies for connecting with your best customer with Carlos Pacheco, partner and CMO at Truly, a digital strategy and insights firm. Along with explaining the difference between digital tactics and strategy, Carlos shares his surprising career in marketing (from basic excel spreadsheet knowledge to his content-focused digital marketing expertise) and why real time metrics are a blessing and a curse. You’ll want to take notes during our interview with Carlos, as he shares how he used very basic digital marketing tactics to deliver groundbreaking results on video platform, YouTube.
Kelly Hoey is the author of Build Your Dream Network (January 2017 / Tarcher Perigee). She has been lauded from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“1 of the 25 Smartest Women On Twitter”) to Business Insider (“1 of the 100 Most Influential Tech Women On Twitter”) and Inc. (1 of “10 Most Well-Connected People in New York City's Startup Scene”). Empowering A Billion Women By 2020 included her on their list of the “100 Most Influential Global Leaders Empowering Women Worldwide”. Not bad for a former corporate lawyer. She’s a limited partner in two emerging tech funds (Laconia Capital Group and Lattice Ventures) and can frequently be found on Twitter @jkhoey.