Business Builders ShowPodcasts

Mastering Digital Marketing

By April 10, 2019 April 13th, 2019 No Comments

Forget quick, forgettable (and expensive) Facebook campaigns! In this episode of the Business Builders Show we’re talking digital strategies for connecting with your best customer with Carlos Pacheco, partner and CMO at Truly, a digital strategy and insights firm. Along with explaining the difference between digital tactics and strategy, Carlos shares his surprising career in marketing (from basic excel spreadsheet knowledge to his content-focused digital marketing expertise) and why real time metrics are a blessing and a curse. You’ll want to take notes during our interview with Carlos, as he shares how he used very basic digital marketing tactics to deliver groundbreaking results on video platform, YouTube.