J. Kelly Hoey

Name: Andrew Plimmer Title: Founder & CEO of Motim Technologies Twitter: @MotimTech Andrew Plimmer is a former electronics and embedded software engineer - so it is not surprising that he believes that technology is an "enabler". With his latest venture Motim, he is delivering innovative marketing technology to some of the biggest brands in the world. Me: Why are you an entrepreneur? Andrew: I was never willing to settle for ordinary, and felt a strong desire to achieve to my potential, whatever that means. I also felt an innate responsibility to make things happen and not just wait for someone else to do so. Right from childhood I would always take on the harder jobs - doing a morning newspaper delivery run that meant I had to get up at 4:30am, rather than the afternoon run, to save money for my first computer, for example. Me: What problem would you like solved? Andrew: The elimination of crass advertising to a much more creative and relevant experience to each consumer. I find advertising so frustrating I do my absolute best to avoid it, and yet I absolutely understand the importance of brand communication. I believe we can help evolve what modern brand communication is, and very quickly "advertising" as we currently know it will be looked upon much as we currently view 1950's misogynist print ads. Me: Advice you’d wished you’d had or had followed? Andrew: My 94 year-old grandmother still says to me, "Do something important.". I always think the elderly have the best perspective on life as they don't sweat the minor details that we can get caught up in when we're younger. I've read hundreds of business books over the years, and find the message they give are very simple and could easily be summarized in one page, and I think that's a key. Focusing on big, simple ideas, and taking responsibility for achieving them. Me: What does success look like for you? Andrew: Achieving something that inspires a movement. If we are successful in this venture, then it can create a cascade of change much bigger than what our own team can achieve on our own. I passionately want success for my team - they deserve it. I want them to be able to look at a massive shift in behavior that they helped drive and when people read the history of it they have the rewards and satisfaction of the recognition of their role. Me: Who are your heroes? Andrew: Civil rights leaders, especially the unsung heroes. I come from a family history of fighting for equal rights, including suffragettes (New Zealand was the first country in the world to grant women equal voting rights, in 1893), and I'm fascinated by the ongoing changes in American culture. People like Claudette Colvin don't have the recognition they deserve, but people like that don't seek recognition. Me: What is your best discovery? Andrew: That people would follow my passion. I've never believed that people follow me - they have the right of self determination. But if I can illuminate something important and give them the self-belief that they can achieve something bigger than they had previously imagined, then it is an incredibly powerful force. Me: What would the title of your biography be? Andrew: The Anonymous Leader Me: What is your biggest regret? Andrew: Not starting the business in the USA from day one and just going all-out for growth. There is no doubt that we had a huge first-mover opportunity but were constrained by our location initially. Having said that, I'm very much a forward-looking, no-excuses thinker, so it's all about what we do from here. Me: Anything else we should know about? Andrew: Motim has spent several years creating original I.P. for reinventing brand experiences on mobile. Shortly the company will be launching a major SaaS platform and raising capital in the U.S. market for the first time.

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