J. Kelly Hoey

Name: Lizzy Klein Title: Founder of SuperDuper Twitter: @lkstar Lizzy Klein gets it - it being starting up, scaling and exiting. She’s held leadership roles at Everyday Health, Zagat and Seamless. Lizzy is now bringing her experience to her own venture: SuperDuper. Launched Spring of 2015, SuperDuper is an iOS app that reveals what beauty insiders already know: drugstore cosmetics can be just as good (or better!) than luxury brands. As a drugstore cosmetic shopper, this app is getting prime placement on my iPhone. Me: Why are you an entrepreneur? Lizzy: I come by it honestly: my parents were early residents in the (then) new city of Columbia, MD as well as a founding family at two temples. During Greek rush week at Cornell, I joined a new sorority chapter as a founding sister and appreciated the opportunity to lead and influence culture. I didn’t realize it then, but that experience set my expectations for future career roles and I’m happiest when my contributions directly influence outcomes. Me: What problem would you like solved? Lizzy: Asynchronous scheduling... I'd love to get back the hours I blow offering up time slots. I also care tremendously about providing equal access to education, human rights, and preserving the world around us. Me: Advice you’d wished you’d had or had followed? Lizzy: "Sell." Me: What does success look like for you? Lizzy: This is it. I am proud and excited to have reached a point in my life and career where I feel empowered to choose my path. Me: Who are your heroes? Lizzy: I’m inspired by hustle, grit, and courage: Ruth Bader Ginsberg, Sally Ride, Missy Elliot, Essie Weingarten, Laverne Cox, Ann Richards, and Brownie Wise. And some men, too, but their stories get plenty of attention. Me: What is your best discovery? Lizzy: How generous my extended network is with their time, advice, and introductions. And auto-replenish. I love auto-replenish. Me: What would the title of your biography be? Lizzy: Good Things Happen to Those Who Hustle Me: What is your biggest regret? Lizzy: I sometimes wish I’d studied computer science instead of textiles (but who knows how things would have turned out in that scenario.) Me: Anything else we should know about? Lizzy: Hiring! I’d love to bring on a tech lead who is as excited about SuperDuper’s potential as I am.  

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