J. Kelly Hoey

Name: Kate Kendall Title: Founder and CEO of CloudPeeps Twitter: @katekendall Kate Kendall is a San Francisco-based, British-Australian entrepreneur. She’s the founder and CEO of CloudPeeps – a talent marketplace that matches businesses with the world’s top freelance marketing, content and community professionals. She also created The Fetch – a curated guide to the best events and industry reads for professionals. Me: Why are you an entrepreneur? Kate: I was watching an interview with a professional ballet dancer recently that spoke about her 'need' to dance. Dancing isn't something she wants to do – it's something she needs to do to exist. Being an entrepreneur is the same for me. Yes, it can be a choice, but I feel like I need to be an entrepreneur to be the fully expressed version of myself. I need to create. I need to challenge myself and grow things in order to be fulfilled. Me: What problem would you like solved? Kate: There are two ways I can take this question: dream problems solved and then immediate, direct problems solved. In terms of the former: I would like to see advances in modern medicine that eliminate pain and suffering from humanity. I would like to see science innovate faster without losing its efficacy. I want to see every individual on the planet have access to good health. In terms of the immediate: I would like to see girls and women have full equality around the globe. Me: Advice you’d wished you’d had or had followed? Kate: Always trust your gut. I mean, you hear this all the time, but it's often so hard to follow when you have so much competing advice and feedback. If you're ever on a pathway that doesn't feel authentic, or you have relationships in your life that you don't feel you can trust – get right down to what your gut says and it'll be more accurate than your head. The other advice I wish I'd had when I was younger was Brené Brown's thoughts on vulnerability and shame. When you strip back the feeling of shame and lean into vulnerability, you are so much more free. Me: What does success look like for you? Kate: Success looks like being able to live a long, healthy and fulfilled life: following an authentic pathway and helping people as much as is in my power. I want to successfully create opportunities and connections for others, in a scalable way, so they can do what they love, wherever they are in the world. Me: Who are your heroes? Kate: My heroes often change depending on where I'm at in my journey. Over the past few years, I've had so much respect for Joel Gascoigne from Buffer. He's really created an incredible culture and successful company, while doing it remotely and showcasing what a modern, intelligent, ethical and refreshingly-introverted leader resembles. We're fortunate to have him as an advisor and investor in CloudPeeps. Regardless of politics, I also admire Barack Obama's leadership style and approach. Then of course, people like Malala Yousafzai, frame exactly what our heroes should be. Me: What is your best discovery? Kate: When I was in university, I always dreaded the day that would come where I'd have to get a full-time job in an office. I was doing so much, working different jobs, visiting new places and involved in a variety of activities that beginning 'work' felt like it would be a waste of my time and energy. I went on to have many full-time jobs but was always at odds with clock-watching cubicle office culture. My biggest discovery is that future of work is already here. Technology is changing how and where people work. Companies like Automattic and 37Signals have been advocating for the benefits of remote work for years, but it's never been as current and widespread as it is now. Life is too short to be working at a place and in a format that doesn't fulfill you. Every job or opportunity has its downsides but the epitome of success meaning 100-hour work weeks for a multinational corporate so you can barely pay an expensive mortgage for a McMansion has changed. Small is the new big. I don't seek more things in my life, I now seek less. This is freeing. Me: What would the title of your biography be? Kate: Breaking Down The Security Blanket Me: What is your biggest regret? Kate: I think it's cliche to say but I don't believe in regrets. I'm a bit deterministic and believe a lot of the things I may have regretted happened for a reason. So I'm proud of the all the mistakes and the challenges I've faced in my journey to date – I wouldn't be doing what I do now if I hadn't had them. That said, some of the biggest regrets of the dying are that they didn't take as much time to enjoy life or spend more time with their loved ones. I want to make sure I spend less time working, live life with growing amounts of self compassion and prioritize relaxing with my loved ones more. Me: Anything else we should know about? Kate: If anyone is looking to join or hire from a community of the world's top freelance marketing, community and content professionals – please join cloudpeeps.com.

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