J. Kelly Hoey

Innovator Insights: Founder/CEO of Date My Wardrobe, Amrita Aviyente @amrita_ux

Name: Amrita Aviyente Title: Founder/CEO of Date My Wardrobe Twitter: @amrita_ux

A software engineer by profession, Amrita Aviyente is the founder and CEO of Date My Wardrobe, a fashion technology startup based in Boston, built upon sharing economy principles. With Date My Wardrobe, users discover then rent directly from local fashion designers for a 4-day rental period — before choosing to buy or return the items. Hello infinite unique wardrobe possibilities! Amrita is also a member of Dreamers // Doers, a highly curated community of high-achieving trailblazing women who come together to support each other on their entrepreneurial paths. The community encompasses a diverse mix of female founders, women working at startups, and other female creators, change-makers, and influencers.

Me: Why are you an entrepreneur?

Amrita: I think entrepreneurship is the most challenging, yet most satisfying way to do what you are passionate about and (hopefully) make a difference at the same time. That is exactly what I am trying to do.

Me: What problem would you like solved?

Amrita: I believe that luxury fashion should be more accessible to the consumers. Through Date My Wardrobe, we want to give consumers the option to rent directly from fashion designers in any city.

Me: Advice you’d wished you’d had or had followed?

Amrita: People focus a lot on learning how to code and on building the product. Not too many people share that in addition, you need someone to sell what you are building (unless you are an excellent programmer and a salesperson).

Me: What does success look like for you?

Amrita: When people recognize your sincere efforts towards a common cause or a goal.

Me: Who are your heroes?

Amrita: Sheryl Sandberg, Brian Chesky, Serena Williams

Me: What is your best discovery?

Amrita: I discovered my passion for startups by launching one. It is not an easy route, but there is nothing better I’d rather do.

Me: What would the title of your biography be?

Amrita: Nectar of Life (Amrita means nectar)

Me: What is your biggest regret?

Amrita: Not quitting my full time corporate job soon enough.

Me: Anything else we should know about?

Amrita: Date My Wardrobe launched with local fashion designers from Boston in November 2015. Download the app!

This post originally appeared on Kelly Hoey’s website. Keep up to date with Kelly’s latest Insights by signing up for her Innovator Insights newsletter.


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