J. Kelly Hoey

Name: Jason Denenberg Title: Founder of NourishWise Twitter: @denenberg18 Nashville TN based entrepreneur Jason Denenberg is the founder of NourishWise, a platform born out of his foodie frustration with the lack of nutritional information on restaurant menus. Jason's goal is to provide an accurate tool to help you make proactive decisions for healthy eating while at restaurants. Me: Why are you an entrepreneur? Jason: We can always improve. Working to build a product or service that betters the lives of others is not only rewarding but thrilling in the process. Building a company is hard work but so is digging a ditch. Trust me. So being able to work on something I am intensely passionate about is truly a privilege. I find it disheartening that too many people do not get to work within their passion(s). Me: What problem would you like solved? Jason: Malnutrition. But probably not in the sense you’re thinking. As a country, we consume nearly 40% of calories while dining out of our homes and we are all just guessing at what’s healthy on the menu. The nutritional content of those dishes served are typically unbalanced and can carry significant consequences. The US spends $190b annually on obesity - roughly 12-15% of total healthcare spend. NourishWise is working to shine a spotlight on nutritionally dense, well-balanced meals at your local restaurants. We remove the guesswork so you can enjoy your dining experience and maintain a healthy approach. To us, that is something worth improving! Me: Advice you’d wished you’d had or had followed? Jason: I would have appreciated someone who truly helped me understand the immense effect of technology early in my schooling as opposed to it being portrayed as another area of interest such as english or math. Me: What does success look like for you? Jason: NourishWise builds a wildly passionate and dedicated team allowing us to positively effect 50m+ people to better their lives. Me: Who are your heroes? Jason: My mother. As a young child, I remember very early mornings in the car with her as she needed to get me to childcare before her nursing shift. She picked me up, made me dinner, taught me a thing or two before bed time and did it all over again the next day. She was an amazing single mother from day one. Also, Dave Matthews for his creativity and humility and Peyton Manning for his determination and leadership/professionalism. If you want to see true leadership, find and watch the video of Peyton leaving the stadium after his crushing Super Bowl loss to Seattle. Me: What is your best discovery? Jason: The very word “work” morphs into a new meaning when you’re racing towards a dream with passion as your key driver. Me: What would the title of your biography be? Jason: The Chase: Defining Healthy Me: What is your biggest regret? Jason: I regret not having a better understanding of how all topics in school could/would connect to the real world. So, in a sense, my regret is not working harder at my studies - primarily pre-college - and putting too much focus in being the class clown. Me: Anything else we should know about? Jason: I want to build NourishWise along side passionate people. I need a technical co-founder and would welcome introductions and conversations with people passionate about nutrition who also have a talent for building technology.

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