Joyce Shulman is a self-proclaimed idea junkie: she had several businesses before launching Macaroni Kid, the largest source of family events and activities, 11 years ago (the Macaroni Kid publishing network includes 550 local publications and reaches over 3,000,000 moms across the nation each month). In this episode of the Business Builder Show, Joyce shares how she fuels her creativity, along with her three-part test for pursuing an idea and why having Veto Power over ideas is essential to successful business partnerships. We also explore with Joyce the challenges of scaling hyper-local businesses and grassroots efforts needed to build a mailing list. Finally, Joyce dives into the story and mission behind her latest venture, 99 Walks.
Kelly Hoey is the author of Build Your Dream Network (January 2017 / Tarcher Perigee). She has been lauded from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“1 of the 25 Smartest Women On Twitter”) to Business Insider (“1 of the 100 Most Influential Tech Women On Twitter”) and Inc. (1 of “10 Most Well-Connected People in New York City's Startup Scene”). Empowering A Billion Women By 2020 included her on their list of the “100 Most Influential Global Leaders Empowering Women Worldwide”. Not bad for a former corporate lawyer. She’s a limited partner in two emerging tech funds (Laconia Capital Group and Lattice Ventures) and can frequently be found on Twitter @jkhoey.