Business Development Tactics For the Dog Days Of Summer
An upside of owning your own business is managing the way you spend your time. But what to do on those lazy, hot, humid days when your target clients and customers are offline and on the beach or on the road(trip)? How can you manage the downtime productively, turning those predictable lulls into future business opportunities or new sales? My latest column on Inc.com explores this question.
My conclusion: use the dog days of summer to dive into your personal interests and get wildly creative.