What’s in a name? Likely a brand. In the social era, personal brands are a market-defining career tool, generating influence and opportunities. In this Meet The Innovators conversation I seek out some expert branding insights from race car driver Julia Landauer, “College Prep” blogger Carly Heitlinger, brand expert Holly Lynch, and Kate White, former editor in chief of Cosmopolitan Magazine and discuss with them strategies and tactics to thrive in the social business world by making your personal brand a business asset.

J. Kelly Hoey

J. Kelly Hoey

Kelly Hoey is the author of Build Your Dream Network (January 2017 / Tarcher Perigee). She has been lauded from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“1 of the 25 Smartest Women On Twitter”) to Business Insider (“1 of the 100 Most Influential Tech Women On Twitter”) and Inc. (1 of “10 Most Well-Connected People in New York City's Startup Scene”). Empowering A Billion Women By 2020 included her on their list of the “100 Most Influential Global Leaders Empowering Women Worldwide”. Not bad for a former corporate lawyer. She’s a limited partner in two emerging tech funds (Laconia Capital Group and Lattice Ventures) and can frequently be found on Twitter @jkhoey.