What’s in a name? Likely a brand. In the social era, personal brands are a market-defining career tool, generating influence and opportunities. In this Meet The Innovators conversation I seek out some expert branding insights from race car driver Julia Landauer, “College Prep” blogger Carly Heitlinger, brand expert Holly Lynch, and Kate White, former editor in chief of Cosmopolitan Magazine and discuss with them strategies and tactics to thrive in the social business world by making your personal brand a business asset.

J. Kelly Hoey

J. Kelly Hoey

J. Kelly Hoey is a problem solver who believes that most professional challenges—whether funding, landing a board position or getting a new job—are solved by tapping into networks.Kelly is a popular speaker on networking, community building and investing issues, especially as they relate to women, and has worked with the IEEE, PGA, Bank of America, Apple and countless others. Follow Kelly on Twitter @jkhoey and on Instagram @jkellyhoey and join the #BYDN community at www.buildyourdreamnetwork.com